Cultural Diversity in Oculometric Parameters when Viewing Art and Non-Art

Author(s)
Hanna Brinkmann, Jan Mikuni, Zoya Dare, Hideaki Kawabata, Helmut Leder, Raphael Rosenberg
Abstract

Art is culturally diverse and so are its viewers. Whereas differences in artworks across cultures have been a major concern of art historians, variances in art perception across culture (e.g., whether and how people who are familiar with different visual cultures look at artworks differently) were little studied so far. Several art-historical theories argue that certain elements of visual culture (e.g., writing systems) might lead to differences in viewing artworks. However, it is not yet clear whether and to what extent enculturated knowledge and practice influence art perception. In the present study, we compared eye movement patterns of participants from Austria and Japan—two countries with distinctively different writing/reading systems—while viewing European art, Japanese art, and everyday photographs. The results reveal significant differences between the two groups: Japanese participants made more vertical saccades when viewing artworks and more downwards saccades in general, but no significant differences in the number of horizontal saccades. Austrian participants performed larger horizontal saccades, while no significant differences were found in the amplitude of vertical saccades. Both groups also revealed different patterns in the variance of saccade amplitude and fixation duration over the 12s viewing time for each image, which can be related to local and global viewing behavior. Possibly those differences are related to reading/writing systems, but also to different cognitive expectations towards pictures: the equivalence of image and calligraphy in the Japanese tradition versus the habit to make and see pictures as window-like perspectival views of reality in the European Renaissance tradition.

Organisation(s)
Department of Art History, Department of Cognition, Emotion, and Methods in Psychology
External organisation(s)
University for Continuing Education Krems, Keio University
Journal
Psychology of Aesthetics, Creativity, and the Arts
Volume
17
Pages
398-411
ISSN
1931-3896
Publication date
2023
Peer reviewed
Yes
Austrian Fields of Science 2012
604019 Art history
Keywords
Portal url
https://ucris.univie.ac.at/portal/en/publications/cultural-diversity-in-oculometric-parameters-when-viewing-art-and-nonart(fb696712-a1a4-4412-b216-2a7f3fe3ca32).html