Product-Design Perception and Brand Strength
- Author(s)
- Claus-Christian Carbon, Helmut Leder
- Organisation(s)
- Journal
- Thexis
- ISSN
- 0254-9697
- Publication date
- 2007
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502020 Market research, 5010 Psychology, 502019 Marketing
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/productdesign-perception-and-brand-strength(c5375390-03e4-4064-8e87-382de8a0c378).html