Context effects on emotional and aesthetic evaluations of artworks and IAPS pictures

Author(s)
Gernot Gerger, Helmut Leder, Alexandra Kremer
Abstract

In the arts emotionally negative objects sometimes can be positively judged. Defining an object as art possibly yields specific changes in how perceivers emotionally experience and aesthetically judge a stimulus. To study how emotional experiences (joy, anger, disgust, fear, sadness, and shame ratings, plus facial EMG) and aesthetic judgements (liking ratings) are modulated by an art context ("This is an artwork") as compared to non-art reality context ("This is a press photograph") participants evaluated IAPS pictures and veridical artworks depicting emotionally positive and negative content. In line with the assumption that emotional distancing is an essential feature of the art experience we found that positive emotional reactions were attenuated (joy, M. zygomaticus activation) in an art compared to non-art context. However, context had little influence on negative emotional reactions (anger, disgust, fear, sadness, shame, and M. corrugator activation) suggesting that these are similar in art and non-art. Importantly, only artworks of emotionally negative content were judged more positively in an art context - thus liked more. This study, in accordance with the assumption of a distanced aesthetic mode, shows that an art context fosters appraisal processes that influence emotional experiences, allowing to judge negative stimuli aesthetically more positively - thus suppressing the immediacy of emotional stimulus content.

Organisation(s)
Department of Cognition, Emotion, and Methods in Psychology
External organisation(s)
Universität Wien
Journal
Acta Psychologica
Volume
151
Pages
174-183
No. of pages
10
ISSN
0001-6918
DOI
https://doi.org/10.1016/j.actpsy.2014.06.008
Publication date
09-2014
Peer reviewed
Yes
Austrian Fields of Science 2012
501001 General psychology
Keywords
ASJC Scopus subject areas
Experimental and Cognitive Psychology, Developmental and Educational Psychology, Arts and Humanities (miscellaneous)
Portal url
https://ucris.univie.ac.at/portal/en/publications/context-effects-on-emotional-and-aesthetic-evaluations-of-artworks-and-iaps-pictures(a18081c6-dd35-43b5-869a-972e73802474).html