Face inversion increases attractiveness

Author(s)
Helmut Leder, Jürgen Goller, Michael Forster, Lena Schlageter, Matthew Arthur Paul
Abstract

Assessing facial attractiveness is a ubiquitous, inherent, and hard-wired phenomenon in everyday interactions. As such, it has highly adapted to the default way that faces are typically processed: viewing faces in upright orientation. By inverting faces, we can disrupt this default mode, and study how facial attractiveness is assessed. Faces, rotated at 90 (tilting to either side) and 180°, were rated on attractiveness and distinctiveness scales. For both orientations, we found that faces were rated more attractive and less distinctive than upright faces. Importantly, these effects were more pronounced for faces rated low in upright orientation, and smaller for highly attractive faces. In other words, the less attractive a face was, the more it gained in attractiveness by inversion or rotation. Based on these findings, we argue that facial attractiveness assessments might not rely on the presence of attractive facial characteristics, but on the absence of distinctive, unattractive characteristics. These unattractive characteristics are potentially weighed against an individual, attractive prototype in assessing facial attractiveness.

Organisation(s)
Department of Cognition, Emotion, and Methods in Psychology
External organisation(s)
Universität Wien
Journal
Acta Psychologica
Volume
178
Pages
25–31
ISSN
0001-6918
DOI
https://doi.org/10.1016/j.actpsy.2017.05.005
Publication date
05-2017
Peer reviewed
Yes
Austrian Fields of Science 2012
501001 General psychology, 501011 Cognitive psychology
Keywords
Portal url
https://ucris.univie.ac.at/portal/en/publications/face-inversion-increases-attractiveness(2fd12c4a-c9a1-48aa-a918-ff9e1e5ad724).html