Colors and shapes in works of art have no universal effect

29.05.2020

Red colors are warm, round lines are feminine, muted tones are sad. Or?

When considering art, such intuitive assumptions about the effect of aesthetic elements as general places have prevailed. The interdisciplinary aesthetics lab at the University of Vienna took a closer look - the results have now been published in the journal "Plos One". It's not that simple.

"In art history, it is assumed that certain effects of colors and shapes are universal. But the agreement between the participants was much less than expected." explains Eva Specker, researcher from the Faculty of Psychology at the University of Vienna, in an APA interview, who carried out the study together with art historians.