How do we understand artworks? Investigating the role of congruency in art perception

Author(s)
Eva Specker, Maximilian Douda, Helmut Leder
Abstract

Understanding an artwork is essential for aesthetic experiences. But how does one form an understanding of art? To investigate this still poorly addressed process, we hypothesized that the easier a stimulus is processed (i.e., higher fluency), the easier it should be understood. We focused on artwork inherent features (i.e., style and content) and their interactions affect processing. Making use of the brightness–positivity association, the overall brightness of paintings (i.e., as stylistic feature) was manipulated to match their content (positive vs. negative). We hypothesized that a congruency of style and content would facilitate the processing of paintings resulting in a better understanding, but also, greater liking, and (exploratively) higher artistic value. Our data indicated no congruency effects between brightness and content, but that content alone was a strong predictor for art processing and—in an exploratory approach—highlighted the importance of individual differences in terms of art interest and knowledge in our sample.

Organisation(s)
Department of Cognition, Emotion, and Methods in Psychology
Journal
Empirical Studies of the Arts
ISSN
0276-2374
DOI
https://doi.org/10.1177/02762374231201074
Publication date
2023
Peer reviewed
Yes
Austrian Fields of Science 2012
501021 Social psychology, 501030 Cognitive science, 501001 General psychology, 501006 Experimental psychology
Keywords
ASJC Scopus subject areas
Music, Visual Arts and Performing Arts, Literature and Literary Theory
Portal url
https://ucris.univie.ac.at/portal/en/publications/how-do-we-understand-artworks-investigating-the-role-of-congruency-in-art-perception(c1549d31-72b3-4634-b555-b672a63e7570).html