Contributions of boredom to liking judgments over time

Authors/others:Carbon, Claus-Christian; Gerger, Gernot; Leder, Helmut
Abstract:Attractiveness judgments in everyday life change dynamically over time. To account for this, Carbon and Leder (2005 Applied Cognitive Psychology 19 587 - 601) introduced the repeated evaluations technique (RET). Through RET, numerous exposures to and evaluations of stimuli are simulated and subsequent changes of liking judgments are measured using a pre - post test design. Using the RET procedure, Carbon and Leder showed that highly innovative designs were judged unattractive at first sight by participants. However, after engagement with these stimuli during the RET phase, the stimuli were appreciated more. In contrast, liking judgments for not very innovative designs decreased over time. These opposing effects may be due to boredom. Not very innovative designs are familiar and massive exposure to them leads to boredom, which in turn reduces liking. Highly innovative designs on the other hand challenge common visual habits and remain more interesting over time. The present study analyzes the interplay between boredom and dynamically changing liking judgments.
Date of publication:2007
Journal title:Perception
Peer reviewed:true
Publication Type:Meeting abstract/Conference paper