Product-Design Perception and Brand Strength

Author(s)
Claus-Christian Carbon, Helmut Leder
Organisation(s)
Journal
Thexis
ISSN
0254-9697
Publication date
2007
Peer reviewed
Yes
Austrian Fields of Science 2012
502020 Market research, 5010 Psychology, 502019 Marketing
Portal url
https://ucris.univie.ac.at/portal/en/publications/productdesign-perception-and-brand-strength(c5375390-03e4-4064-8e87-382de8a0c378).html