Dimensions in appreciation of car interior design

Author(s)
Helmut Leder, Claus-Christian Carbon
Abstract

We report two studies in which the interplay between stimulus properties and perceiver characteristics in the appreciation car interiors was investigated. In Experiment 1 three design components, complexity, curvature and innovativeness, which are all thought to affect design appreciation were combined in a fully factorial design. All dimensions were confirmed to affect ratings, and curvature and innovativeness particularly affected the attractiveness ratings. Curved and non-innovative designs were generally preferred. Moreover, participants who were particularly interested in art were more sensitive to curvature and innovativeness. In Experiment 2 two dimensions of Experiment 1 were replicated using similar stimuli. Moreover, the specific effects of a design knowledge treatment were investigated. Results replicated the preference for curved and non-innovative (rather classic) designs. The treatment had only small effects, which support a general rather than dimension-specific effects of cognitive pre-information. Copyright © 2005 John Wiley & Sons, Ltd.

Organisation(s)
Journal
Applied Cognitive Psychology
Volume
19
Pages
603-618
No. of pages
16
ISSN
0888-4080
DOI
https://doi.org/10.1002/acp.1088
Publication date
2005
Peer reviewed
Yes
Austrian Fields of Science 2012
5010 Psychology
Portal url
https://ucris.univie.ac.at/portal/en/publications/dimensions-in-appreciation-of-car-interior-design(beb658a5-9dd5-4f94-a686-a4f4c45c1108).html