Contributions of boredom to liking judgments over time

Author(s)
Claus-Christian Carbon, Gernot Gerger, Helmut Leder
Abstract

Attractiveness judgments in everyday life change dynamically over time. To account for this, Carbon and Leder (2005 Applied Cognitive Psychology 19 587 - 601) introduced the repeated evaluations technique (RET). Through RET, numerous exposures to and evaluations of stimuli are simulated and subsequent changes of liking judgments are measured using a pre - post test design. Using the RET procedure, Carbon and Leder showed that highly innovative designs were judged unattractive at first sight by participants. However, after engagement with these stimuli during the RET phase, the stimuli were appreciated more. In contrast, liking judgments for not very innovative designs decreased over time. These opposing effects may be due to boredom. Not very innovative designs are familiar and massive exposure to them leads to boredom, which in turn reduces liking. Highly innovative designs on the other hand challenge common visual habits and remain more interesting over time. The present study analyzes the interplay between boredom and dynamically changing liking judgments.

Organisation(s)
Journal
Perception
Volume
36
ISSN
0301-0066
Publication date
2007
Peer reviewed
Yes
Austrian Fields of Science 2012
501001 General psychology
Portal url
https://ucris.univie.ac.at/portal/en/publications/contributions-of-boredom-to-liking-judgments-over-time(48d9d957-7de4-4d1b-a6cf-1ed6a7ff0db4).html