Art in Time and Space: Context Modulates the Relation between Art Experience and Viewing Time

Author(s)
David Brieber, Marcos Nadal-Roberts, Helmut Leder, Raphael Rosenberg
Abstract

The experience of art emerges from the interaction of various cognitive and affective processes. The unfolding of these processes in time and their relation with viewing behavior, however, is still poorly understood. Here we examined the effect of context on the relation between the experience of art and viewing time, the most basic indicator of viewing behavior. Two groups of participants viewed an art exhibition in one of two contexts: one in the museum, the other in the laboratory. In both cases viewing time was recorded with a mobile eye tracking system. After freely viewing the exhibition, participants rated each artwork on liking, interest, understanding, and ambiguity scales. Our results show that participants in the museum context liked artworks more, found them more interesting, and viewed them longer than those in the laboratory. Analyses with mixed effects models revealed that aesthetic appreciation (compounding liking and interest), understanding, and ambiguity predicted viewing time for artworks and for their corresponding labels. The effect of aesthetic appreciation and ambiguity on viewing time was modulated by context: Whereas art appreciation tended to predict viewing time better in the laboratory than in museum context, the relation between ambiguity and viewing time was positive in the museum and negative in the laboratory context. Our results suggest that art museums foster an enduring and focused aesthetic experience and demonstrate that context modulates the relation between art experience and viewing behavior.

Organisation(s)
Vienna Cognitive Science Hub, Department of Cognition, Emotion, and Methods in Psychology, Department of Art History
Journal
PLoS ONE
Volume
9
ISSN
1932-6203
DOI
https://doi.org/10.1371/journal.pone.0099019
Publication date
06-2014
Peer reviewed
Yes
Austrian Fields of Science 2012
501001 General psychology, 604019 Art history
ASJC Scopus subject areas
Agricultural and Biological Sciences(all), General, Biochemistry, Genetics and Molecular Biology(all)
Portal url
https://ucris.univie.ac.at/portal/en/publications/art-in-time-and-space-context-modulates-the-relation-between-art-experience-and-viewing-time(2d3d37c6-eaa2-4c7f-baed-8caeb0cf794e).html